Independent. Based in Malaysia.
We treat your businesslike our own.
We’re Beyonary, an independent agency group in Malaysia. We bring communications, digital marketing, technology and events together to help businesses win customers and work better.
Work with one team for a specific need, or bring several practices together with one lead.
Why we exist
Good work should
help your business.
A campaign needs to reach the right customers. A website needs to make the next step easier. A system needs to save your team time. We start with what the work needs to do for you.
We build and run our own platforms and media brands, too. So we know the work continues after launch: attracting customers, solving problems and deciding what to improve next.
What you can expect
What this means
for you.
A clear starting point.
We agree on the problem, the priorities and what success would look like before recommending the work.
Advice you can use.
We explain the options, the trade-offs and our recommendation in plain language, so you can make a decision.
One lead to coordinate.
When several practices are involved, one lead keeps the teams, communication and decisions connected.
Progress you can review.
We agree on what to measure, review the work against it and use what we learn to decide what comes next.
Our four practices
Specialists who
work together.
Start with one practice or bring several together. We can lead the work or support your in-house team and existing partners.
01
Communications
Help people understand your business and why they should choose you, through brand strategy, PR and campaigns.
02
Growth & Digital
Turn interest into enquiries and sales through search, social, content and paid media.
03
Technology
Make buying easier and reduce manual work with websites, applications and connected systems.
04
Experiences
Bring customers, partners and teams together through launches, events and activations.
Our leadership
The people behind the work.
Meet the people
leading Beyonary.
Our leaders bring experience in marketing, technology, product development and business building.
Darren Chong
Director · CEO
Darren leads Beyonary’s direction and brings together its specialist teams. His background spans creative marketing, enterprise technology and insurance technology, including leadership roles at IFCA MSC and PolicyStreet.
LinkedIn Profile
Darren Wong
Director · Business Development & Partnerships
Darren leads business development and partnerships. With a background in digital marketing, search and creative leadership, he helps clients connect business opportunities with the right support across Beyonary.
LinkedIn Profile
SY Chan
Director · Events & Experiences
SY leads events and experiences, bringing together event technology, registration and on-site delivery. His background includes founding Txtsy and leading business development at Evenesis.
LinkedIn Profile
Chloe Moin
Director · Marketing
Chloe leads marketing across the Group. A former brand manager and founder of ecommerce brand Jacquezel, she brings experience in brand building, partnerships and customer-focused storytelling.
LinkedIn Profile
Jun Wei Chow
Director · Product & UI/UX
Jun Wei leads product development and UI/UX. He connects business needs with research, design and front-end delivery to create digital products people can use with confidence.
LinkedIn Profile
Kok Fung Soon
Director · Technology
Kok Fung leads technology across the Group. His work spans software engineering, systems architecture, integrations and cloud infrastructure, turning business requirements into dependable platforms and applications.
LinkedIn Profile
Our own businesses
We run businesses,
too.
Entry Grid and Rumour Malaysia give us our own products to improve, audiences to reach and customers to serve. They keep our advice grounded in the work of running a business.
Event technology
Entry Grid
Our platform for event registration, guest management and check-in.
Explore Entry Grid
Media
Rumour Malaysia
Our media brand covering culture, lifestyle and entertainment in Malaysia.
Explore Rumour Malaysia
Clients and partners
Who we’ve
worked with.
Our work spans marketing, technology and events. Explore the projects to see the problems we’ve helped businesses address.
Clients & partners
Careers
Build something
with us.
If you like asking questions, sharing ideas and turning a brief into work people can use, take a look at our career opportunities.
