Twinpines Bonanza Campaign
Elevating property marketing through the deployment of innovative digital awareness campaigns that transform market engagement and connectivity.
The Twinpines Bonanza campaign, a collaboration between Tropicana Corporation Berhad and Beyonary, marked a milestone in property marketing. Amid challenges, the company aimed to reignite interest in its Genting Highlands residential offerings. By prioritizing swift engagement, the campaign surpassed KPIs, showcasing innovative strategies’ effectiveness in boosting unit sales.
In the dynamically evolving property sector of Malaysia, Tropicana Corporation Berhad has carved a niche for itself. With more than 40 years of expertise and a keen understanding of the market’s shifting trends, Tropicana has been at the forefront of property development, offering diverse property listings that encompass various residential, commercial, and recreational projects.
The Twinpines Bonanza campaign unveiled a compelling promotion to ignite interest among potential buyers, offering a chance to secure a luxurious studio unit and win guaranteed prizes worth up to RM100k. The innovative approach successfully reignited curiosity, urgency, and catalyzed sales, revitalizing Tropicana’s residential market presence in Genting Highlands.
The Results
Leads KPI exceeded by 5%
+RM20M sales generated
ROAS +262
TropiQuest: Explore & Earn was honored as the most unique campaign of 2023 in the property industry, setting a new benchmark for innovation.
0
weeks launch preparation
0
months campaign duration
Let’s build something great together!
Achieve your business goals with us. Consult our team by scheduling an easy, 20-minutes introduction call.
Learn more about our work & what we do.
TropiQuest: Explore & Earn
Tropicana Corporation Bhd worked with Beyonary to reach a wider audiences to raise awareness through a unique campaign.
Guardian Malaysia
Guardian Malaysia tapped into Beyonary's technology to create a seamless sign up & voting system for The Face of Healthy Beauty campaign.
Guardian Malaysia
Guardian Malaysia tapped into Beyonary's technology to create a seamless sign up & voting system for The Face of Healthy Beauty campaign.
