Twinpines Bonanza Campaign

Elevating property marketing through the deployment of innovative digital awareness campaigns that transform market engagement and connectivity.

UIUX
Web App
Social Media Marketing
Google Ads
Social Media Ads
Email Marketing

Redefining property marketing

The Twinpines Bonanza campaign, a collaboration between Tropicana Corporation Berhad and Beyonary, marked a milestone in property marketing. Amid challenges, the company aimed to reignite interest in its Genting Highlands residential offerings. By prioritizing swift engagement, the campaign surpassed KPIs, showcasing innovative strategies’ effectiveness in boosting unit sales.

Tropicana’s rich history

In the dynamically evolving property sector of Malaysia, Tropicana Corporation Berhad has carved a niche for itself. With more than 40 years of expertise and a keen understanding of the market’s shifting trends, Tropicana has been at the forefront of property development, offering diverse property listings that encompass various residential, commercial, and recreational projects.

Innovating interaction through Tropiquest

The Twinpines Bonanza campaign unveiled a compelling promotion to ignite interest among potential buyers, offering a chance to secure a luxurious studio unit and win guaranteed prizes worth up to RM100k. The innovative approach successfully reignited curiosity, urgency, and catalyzed sales, revitalizing Tropicana’s residential market presence in Genting Highlands.

The Results

Leads KPI exceeded by 5%
The campaign exceeded its Key Performance Indicator (KPI) by 5% during its duration, indicating successful performance beyond the targeted goal.
+RM20M sales generated
Virtual engagement drove RM20 million sales, affirming digital strategies’ power and emphasizing virtual platforms’ significance in business operations.
ROAS +262
Surpassing expectations, the remarkable Return on Advertising Spend (ROAS) underscores mastery of tailored strategic approaches, emphasizing personalized strategies’ pivotal role.

Award Winning Campaign

TropiQuest: Explore & Earn was honored as the most unique campaign of 2023 in the property industry, setting a new benchmark for innovation.

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weeks launch preparation

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months campaign duration

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Case Studies

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TropiQuest: Explore & Earn
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